Lynda Mason - Chapter 10 summary:

Impressive Image, Better Bottom Line

Impressive Image highlights the importance of being a powerful communicator even before speaking a word. The way we are packaged is crucial if we seek to stand out from the crowd. It is said that we have just 4 seconds to make a first impression. We don’t get a second chance. A pleasant greeting or sales pitch is not enough. Professional appearance needs to support professional accomplishments. More than ever it is imperative we present ourselves with a highly polished image.

Should we be judged by the way we look? Perhaps not, but the reality is that people do notice the details of our image.

The key to an impressive image is ‘knowing’ that first impressions do count plus the acquisition of the ‘knowledge’ of how to create the best possible first impression. Every individual has the power to change for the better the impression they create. By doing so they will improve their career, the way they represent their company, and their life!

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